Hope all of you out in Razzballland (who doesn’t like the ol’ triple L) enjoyed the All-Star Break. We all now know making the All-Star game an exhibition game again was a great idea. It’s just too bad they only scored three total runs. Still I’ll take the more fun baseball games and juiced baseballs; reminds me of the nineties. This season thus far has been a throwback to those days, right?
I think what the MLB marketing department did was they looked at the last truly successful, cross cultural, baseball era and it was the steroid era, right? Admittedly people did care and pay attention when the Cubs won last year and when the Red Sox won their first but that’s World Series time, a couple weeks in October. But baseball needs fans for 162 games and that means continuing to target casual fans. For example, my wife. She knows about Sammy Sosa and Mark McGwire but didn’t know who Mike Trout was until we went to an Angels game. She doesn’t know Bryce Harper; she does know ARod and Barry Bonds but she’s familiar with baseball enough to go because of those guys (and buy a hat and a t-shirt and a hot dog and frozen lemonade). Point being, if baseball wants that all-important demographic that really doesn’t care about baseball (but will go to games) they should stick to this...
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